George Hopkins|A FIELD&FLOOR CONVERSATION
Tenths of a point matter, at least when they do. What matters all the time to the leaders of both field and floor is what “5 questions for:” is intended to discuss.
First up: the leader of the oldest, and one of the most prolific, drum and bugle corps in the activity.
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1. Seventy-five years in the making; to what do you attribute the enduring nature of The Cadets’ (YEA!) organization?
The Cadets continuance, at times, has been due to personal intensity and tenacity. Many times, as with most long lasting organizations, folks have stayed the course when all else looked bleak. From investing their money; to taking off for a summer; to teaching, cooking and driving, whatever was needed.
And of course there is the matter of inertia! After so many years, "IT" just needs to keep on moving! Oh.... and a lot of luck!
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2. What financial development (fund-raising) approaches are bedrocks for the organization?
We have an annual fund drive that generates $200K per year. The drive runs from March to June and includes the phone, mail and the web. We have other direct mail campaigns that total $50K.
We also have the USSBA, a band cooperative, and we now manage 150 events per year. This program contributes significantly to the $5 million budget that is YEA! Indeed, the USSBA is far larger than the Cadets in terms of impact.
Merchandise sales total $1 million gross, including the bands. We also do golf outings, wine tastings, and run four drum corps shows, to name a few.
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3. How do you prioritize the organization’s annual budget to keep up with rising costs and activity expectations (technology, etc.)?
This is tough! To be honest, we are most negligent in investing in capital investments. We just do not have the cash.
Have to start with the half million dollar equipment and support from our sponsors. Led by YAMAHA, we have great relationships with Remo, Zildjian, Vic Firth, The Band Hall, Dance Sophisticates, and Up Front Footwear.
From a technology standpoint we have been able to get many -- many! -- things for free. We are great beggars and we have had some great board members. We recently picked up 12 laptops for no charge, a server for half price; installation is always "blood and guts."
Vehicles: we’re playing with fire! We have two vans with 200K miles, we have a box truck with 200K and we had an Expedition that had 325K.
We control expenses as much as we can. Folks work long hours, we use many volunteers, and we work to generate every nickel we can.
Historically we are up $100K or down $100K most years. It is a challenge, one we hope to turn around over time.
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4. What role do Cadet alumni play in the life of the organization?
Alumni serve on the board, as teachers, as administrators, and on the YEA! Staff. We also have alumni as donors and who support members at all levels of the organization.
Admittedly, the tie from the corps to the alumni has not always been strong. I have ruffled some feathers along the way. The move out of Garfield and now to Allentown was most upsetting, many alumni did not care too much about high school bands and when we were running the Crossmen through YEA! that was a time of great concern.
But now, folks are beginning to see why we did what we did. We have a 30 year lease on 25,000 sq feet for $800 per month in a great facility, we have stability, we have connections to the local community, and the Cadets exist not in spite of YEA! but because of it!
I love the alumni connection! Indeed, we just relearned the 1957 version of the corps song ... and it is the best.
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5. How do you evolve the corps over the years (past and future) to allow for growth and diversity, and yet honor the roots and tradition of the activity?
What the corps plays and does is a year-to-year decision, I think. How much innovation can the community take? Indeed, after 05-08 it seemed clear we needed to bring it back to square one. Too much talk, too much different … too much.
So ... here we are! “West Side Story” like you never heard or saw it, but great music, great effect, and great response.
For 2010? Undiscovered “West Side Story” ... Philip Glass revisited :-)
Who knows?
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